ART DIRECTION
PROJECT MANAGEMENT
WASHINGTON STATE FAIR: PARTY BIG WASHINGTON CAMPAIGN
I've managed integrated campaigns across digital, print, social, and live events, maintaining visual consistency under tight deadlines. For the Washington State Fair's Big Washington campaign, I ensured our character worked seamlessly from billboards to merchandise, balancing immediate client needs with long-term audience appeal. The campaign succeeded—fairgoers loved taking photos with Big Washington, creating organic social reach beyond paid media. I handled character creation and development, visual design, video editing, motion graphics, and animation, delivering storyboards, commercials, social content, online and print ads, transit materials, and merchandise designs.
INTEGRATED CAMPAIGNS
DSHS
As Art Director for the "DSHS: Not a Game" campaign, I took charge of the visuals across all platforms. I made sure everything looked connected – from videos and ads (both print and digital) to the landing page, transit displays, and info-packed playing cards. I pushed for maximum visual punch while keeping the Department of Social and Health Services' important message front and center. Even with all the different formats, I kept the storytelling tight and the theme consistent throughout.
12 YEARS OF CAMPAIGNS
THE WASHINGTON STATE FAIR
I've handled hundreds of videos for the Fair over the years, juggling both art direction and project management. As art director, I made sure our visual style stayed consistent while adapting footage for everything from standard TV spots to every social media format you can imagine. The project management side was intense – coordinating 35+ TV versions each year plus all the social variants meant creating tight production schedules and smart workflows to keep everything moving smoothly.
CONCEPTS & PRESENTATIONS
HANSON CONSULTING GROUP
My creative process starts with diving into the brief to clarify the message, audience, and goals. Then I nail down the client's vision, research for inspiration and check out competitors. I work with copywriters, strategists, and creative directors to develop initial concepts, creating compelling mockups and storyboards that bring these ideas to life.
I craft professional presentations in PowerPoint or Keynote that showcase our concepts with visual impact and strategic storytelling, making it easy for clients to understand the creative vision. After approval, I develop the master creative and campaign materials, staying closely involved during production to ensure everything matches the original vision before final delivery.
THE WASHINGTON STATE FAIR
Integrated Campaign: Party Big WA!
PROJECT MANAGEMENT
I’ve led teams through all kinds of integrated ad campaigns—across digital, print, social, and real-world activations—making sure everything looks good and feels consistent. I know how to juggle timelines, manage feedback, and keep everyone aligned without losing the creative spark. Whether it’s a big campaign or a quick-turn project, I make sure it gets done right and on time, with a clear vision from start to finish.
BEN BRIDGE JEWELER
Forever Moments Campaign
PHOTO & VIDEO DIRECTION
As an art director, I’ve led plenty of photo and video shoots. Being a hands-on video editor and designer myself, I always approach shoots with both production and post-production in mind. I know what’s needed in the edit and how to capture assets that will actually work later, which helps the whole process run smoother. I love collaborating with photographers, videographers, stylists, and talent to bring a creative vision to life.
ARCHDIOCESE OF SEATTLE
Catholic Schools Logo Design & Guide
VISUAL & BRAND IDENTITY
I’ve worked with many different brands—creating identities from scratch and also sticking closely to existing guidelines. I know how to build a look and feel that really reflects a brand’s personality, and I’m comfortable keeping everything consistent across all platforms. Whether it’s setting the tone for a new brand or making sure every asset stays on-brand, I’ve done it all and love the challenge.
MICROSOFT
GIFCT Logo Concepts
PRESENTATIONS & COLLABORATION
I’m big on keeping things organized—whether it’s managing files, setting up shared folders, or creating workflows that make collaboration easy for the whole team. I’ve worked closely with other creatives, producers, and editors to keep projects running smoothly and make sure everyone has what they need, when they need it. I’m also confident creating presentations, walking clients through creative concepts, gathering feedback, and making sure everyone feels involved and excited about the project.